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Care Instructions

Keep your AWA pieces looking and performing their best by following these care guidelines.

Washing

  • Machine wash at 30°C on a gentle cycle

  • Wash with similar colours

  • Turn garments inside out before washing

  • Use a mild detergent

  • Avoid bleach and fabric softener

Drying

  • Air dry naturally where possible

  • Avoid high-heat tumble drying, as excessive heat can affect fabric shape, stretch, colour and finish

  • Keep garments away from direct heat sources

Performance & Stretch Fabrics

For garments containing nylon, polyester or elastane/spandex, avoid high temperatures and fabric softeners to help preserve stretch, shape and performance.

Printed & Branded Garments

Wash garments inside out and avoid applying direct heat to logos, prints or decorative finishes.

Always Check the Label

Care requirements can vary by garment. Always follow the care label attached to your AWA product where its instructions differ from the guidance above.

About Us

Welcome to AWA—Our Blueprint: Aim Work Achieve.


At AWA, we believe success is a journey, not a destination. Born from the desire to inspire and empower, our brand stands at the intersection of fashion and ambition. When you look good, you feel good, and when you feel good, you strive to achieve more. Whether you're hitting the gym, grinding through your daily hustle, or pushing boundaries in your personal journey, AWA is here to remind you that with the right mindset, anything is possible.

Our Story

Founded by passionate dreamers with a vision to merge functionality and style, AWA started as more than just a clothing brand—it’s a lifestyle stemming from the hustlers of London.


From humble beginnings, we understood that the path to success is paved with dedication and resilience—values we have experienced first-hand throughout our journey of building AWA, a journey that continues every day.

Our mission is to create apparel and a community that reflects these values, offering not just comfort and performance, but also motivation in every stitch.

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Our Mission

To inspire individuals to aim higher, work harder, and achieve greatness. We designpremium fitness and lifestyle wear that empowers you to chase your goals relentlessly, whilefeeling confident and comfortable every step of the way. We take our designs throughrigorous testing to ensure that when put on, they not only make you look good but feel goodtoo from the fit to the fabric.

Why AWA?

Quality First

We use top-tier materials and manufacturers to ensure durability, comfort, and style. Trust us, we have had our share of disputes with let’s say, lazy suppliers and designers. We don't achieve anything apart from greatness. Our orders may take twice as long, however, they are twice as good.

Our designs are crafted to support your active lifestyle while keeping you looking sharp. Once you put on AWA, you won’t want to take it off.

Every product we create is a symbol of ambition and perseverance.

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